The current situation of the mobile power market is not optimistic，A large number of brands move to the energy storage market

In recent years，Driven by the continuous update and iteration of mobile phone fast charging technology，The mobile power industry has also achieved rapid development，Product form tends to be perfect。And since Xiaomi entered the mobile power market，Cost-effective products in the entire mobile power market followed one after another，And entered the blowout era。
Although the catfish effect of low-price competition has completely activated the entire mobile power market，But it also compressed the profit margins of many manufacturers in the mobile power supply industry chain to a certain extent.。at the same time，The mobile power supply also has certain limitations in the scope of use，Such as outdoor travel is becoming more and more popular today，Mobile power can no longer meet the diverse needs of users。And outdoor energy storage power supply as an emerging market segment，Is gradually being paid attention to by more and more manufacturers。
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As a companion product for smartphones，The development of the mobile power market is directly related to the sales of mobile phones。Industry public data display，Driven by the mobile internet and smart phones，The scale of China's mobile power supply market grew from 3.4 billion yuan to 36.3 billion yuan between 2011 and 2019。However, as the growth rate of smartphone shipments declines in 2020，The market size of China's mobile power supply is expected to drop to 31 billion yuan in 2020。

The mobile power market has been fully developed in the past few years，Whether it is the capacity from 3350mAh for a single 18650 battery cell to 26800mAh which does not require registration and boarding required by civil aviation，It is still the power from the most traditional 5W to the 100W fast charge with the USB PD standard online，Have formed a complete product line。
The reporter learned，In the current mainstream USB PD fast charging mobile power basin，Millet、Huawei、Samsung、OPPO、Nubia and other terminal mobile phone brands and ANKER、Baseus、belkin、Well-known digital accessory brands such as Mophie have large-scale product layouts，The product range is very rich。

From the perspective of the industrial chain，With the advancement of semiconductor localization，Mobile power chip takes the lead in achieving autonomous controllability。And has formed a two-level division in the rapid product iteration，Among them, the mobile power chip market above 30W is dominated by Nanxin，18The W-22.5W fast-charging mobile power supply market is mainly divided by the highly integrated SOC chips of Injixin and Zhirong.。
The market competition for USB PD fast charging mobile power chips has come to an end，For the majority of manufacturers，The choice of mobile power chip solutions tends to be unified，This also means that the developed products will face serious homogeneity problems，Declining product competitiveness；at the same time，Profit space has also been gradually compressed。
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Portable energy storage power supply、Outdoor power supply，Also known as portable lithium ion battery energy storage power supply (English Portable Energy Storage，PES）。The two most common uses of this type of product are outdoor travel、Earthquake and disaster prevention。

Outdoor travel applications，No matter in Europe or America，Still in my country，More and more self-driving travel enthusiasts、Motorhome travel、Outdoor travel team，And individual players，The surge in demand for portable energy storage power supplies，The diversified functions of this type of product，Provide power for users outdoors、Lighting and other uses，Enriched outdoor life。
And in the use of earthquake and disaster prevention，Can deal with power outages、illumination、SOS rescue and other needs，Especially in earthquakes、In severe natural disasters such as hurricanes，Its importance is particularly prominent。

Besides，Medical equipment power supply and lithium generators，Become an emerging application market for outdoor portable energy storage power supplies。Medical equipment power supply，Mainly used for ventilators，In the wild、Emergency response in emergencies such as first aid，To solve the power interruption caused by the absence of mains power，So as to reduce the risk of personal safety in emergencies。
The reporter has reported on and summarized the launch of 33 products from 17 brands，Its capacity ranges from 100Wh to 6000Wh，This also means the rise of the outdoor power supply market。
The domestic epidemic gradually subsided last year，The central government has introduced a series of measures to restore people's livelihood，Among them is the "street stall economy" that has spread all over the country recently.，Once became a hot topic after people's tea and dinner。Promulgation of relevant national policies，Promoting the stall economy，Announced for readers of Amazon’s best-selling
And there is a more interesting phenomenon in this sales ranking：The cheapest product is not the best selling。Which means，When American users are buying products，Compared to price，User experience and brand influence may be more important。
Outdoor power supplies are located in the Outdoor Generator category on Amazon.com，Diesel is included in this category、Gasoline generator and outdoor power supply with battery。This shows the mission of outdoor power，Is to replace the fuel generator。Replace fuel vehicles with new energy vehicles，Electric motorcycles replace fuel motorcycles，it's easy to see，The mission of outdoor power in the new energy market has been established。

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Mentioned above，At present, the mobile power market has completed a reshuffle at the chip scheme level，The development of the market has also entered a stable stage，Although there are new players entering the game every year，But in fact, the competition between major brand products has also changed from technological innovation to price competition.。Due to the homogenization of product solutions and the gradual compression of profit margins，It also makes some veteran players have to start to choose strategic transformation one after another，Open up the emerging outdoor power supply market。
According to the data，At present, there are、anchor、Aukey、baseus、Hahiro、Dubiko、ORICO、Many well-known digital accessory brands, including PISEN, are actively expanding their outdoor power supply product lines，Some of these brands have already achieved mass shipments of products，Earned the first pot of gold in the emerging outdoor power supply market。
Let's take a look at these manufacturers who have moved from the power bank field to the outdoor power supply market.，See how their products are laid out。
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Anker as the world's leading charging brand，Star products mainly include mobile power、Wireless charging、Car charger、Wall charger and charging cable。Anker is also a leader in Power Delivery fast charging technology，Prioritize the application of this technology to mobile phones、tablet、laptop，Committed to providing consumers with a better fast charging experience。
Anker GaN charger is the first application of GaN in the field of consumer electronics charging，The application of gallium nitride components in power products can achieve high power output in an ultra-small volume，Changing the design and manufacturing plan of the industry、Change consumer habits。
ANKER launched two outdoor power products at CES200，They are built-in 57600mAh battery，PowerHouse with AC maximum output power of 100W 200，And support AC 110V inverter output、45PowerHouse with W USB PD two-way fast charging 100。
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Aoji International was registered and founded in Hamburg, Germany in 2005，It is a multinational e-commerce company with foreign trade B2C e-commerce operation as its core business。The company's mission is to "lead Chinese brands to the world"，Committed to building a world-leading technology consumer product brand，Mainly engaged in intelligence with innovative user experience、Independent research and development of digital consumer and household products、Design and sales。
After more than ten years of practice and operation，Aoji from traditional foreign trade to transformation foreign trade e-commerce，And then to the layout of the small language own B2C platform，Avoid the highly competitive market environment and achieve steady development，Has grown to be one of the leading companies in the field of cross-border e-commerce。
Recent，Aukey launched an outdoor power supply on Japanese crowdfunding platform Makuake，Round appearance，The design is very delicate。The product is equipped with two AC inverter output interfaces，Four USB-A ports、A USB-C interface，And is equipped with a car cigarette lighter interface and a display screen，Full-featured。
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Hailutong is a large-scale research and development company、manufacture、Sales-integrated communication digital products company，Customers all over the country and more than 50 countries overseas。Simultaneously，Hailutong is still a well-known communication in China、One of the manufacturers of digital accessories，Owns a science and technology industrial park covering an area of ​​more than 60,000 square meters，Equipped with hundreds of advanced manufacturing and automatic testing equipment，And built a high-level dust-free workshop and advanced automated production lines，Constitute a high-efficiency、Large-scale production base。
With innovative products、Efficient supply chain and strong strategy execution，Hailutong creates excellent mobile communication and digital IT peripheral accessories products for global users。Products include smartphone batteries、Digital camera battery、Portable power bank、Smart phone charger、Business travel charger、Vehicle-mounted smart charger、Tablet PC professional charger、Personal computer or laptop charging adapter, etc.。Committed to becoming a communication、The creator and leader of high-quality products in the digital accessories industry。
Since a few years ago，Hailutong began to exert its strength in the outdoor power supply market，Launched a series of new products。at the same time，Hailutong also spent a lot of money to invest in 18650 batteries and 18650 battery packs，Solve the core problems of outdoor power products。
Hailutong G300 outdoor power supply is equipped with 2 AC triangle jacks、2AC two-pin jack，The energy of the battery cell can be output to the electric fan through the internal inverter module、juicer、Refrigerators and other equipment。Equipped with 3 DC circular connectors at the same time，Can be used to power DC bulbs；4A USB-A output port and a USB-C charging port can be used for mobile phones、Charging of laptops and other devices。also，This product uses an all-metal shell design，Has a certain anti-fall performance，Ensure the stability of use under outdoor conditions。
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baseus is a research and development group of Shenzhen Best Technology Co., Ltd.、design、produce、Sales-integrated consumer electronics brand，Founded in 2011。baseus is simplified from the brand slogan base on user，It means that the brand insists on thinking from the perspective of users，Products have high aesthetic and practical value。
After 8 years of growth, baseus has become a leading enterprise in China's consumer electronics industry，And always insist on design innovation，Adhere to the design concept of practical aesthetics，Focus on the new technology、Environmentally friendly materials、Fashion elements are integrated into product design，Create products with baseus style。
Currently，baseus has established 11 complete product lines，Centered on a Baseus，Simultaneously develop and produce Baseus games、Baseus Music、Baseus Lighting、Baseus car products and Baseus home appliances and other products，Continuously meet the needs of users for smart products。
2020Baseus began to get involved in the outdoor power supply industry，Its first product is called Baseus Energy Portable PES Car Start Outdoor Power Supply。Product is easy to carry，Two major functions: emergency ignition and energy storage charging，Built-in 16000mAh large capacity battery pack，Support super large rate discharge，Maximum 1600A peak starting current，Support car、SUV、MPV，Pickup、Emergency ignition of 12V battery gasoline vehicles and 12V diesel vehicles such as trucks，And supports up to 100W inverter output。
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Guangdong Dianxiaoer Technology Co., Ltd. since 2004，Committed to the research and development of portable power solutions，Integrate product planning, production and sales，Is a well-known brand in Shenzhen、Guangdong famous trademark、Shenzhen High-tech Member Unit、Initiator of China's Portable Energy Storage Industry Standard。
Dian Xiaoer is the first batch of companies to enter the outdoor power supply industry，At present, Dian Xiaoer outdoor power supply 80 has been launched、Dian's outdoor power supply 200、Dian's outdoor power supply 255S、Dian Xiao Er outdoor power supply 300、Dian's outdoor power supply 400、Dian Xiaoer Outdoor Power 500、Dianxiaoer outdoor power supply 600S、Dianxiaoer outdoor power supply 1000、Dian Xiaoer Outdoor Power Supply 1000S、Dianxiaoer outdoor power supply 1100Pro and many other products。
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Shenzhen Dibike Electronics Co., Ltd. is a national high-tech enterprise，Leading company in the field of consumer electronics， Provided from ID design，R&D，One-stop service from manufacturing to transportation。Product categories include wireless chargers、mobile power、Energy storage、Car chargers and smart products, etc.。DBK has a headquarters and two manufacturing plants in the Pearl River Delta region of Guangdong，Which covers an area of ​​200,000 square meters，More than 3000 employees。
Dibuco is a well-known manufacturer of fast charging sources in China，Become an ODM/OEM supplier for many well-known brands at home and abroad。at the same time，Dibuco has also been deeply involved in the field of outdoor energy storage power supply for many years，At present, a variety of products have been launched for the outdoor small energy storage power supply market。In terms of new energy，Dibuko also made an advance layout，Established a battery cell factory in Jiangxi，Committed to monomer lithium ion design and development、Research and development and production of automobile power battery PACK assembly system。
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Shenzhen Yuanchuang Times Technology Co., Ltd. was established in 2009，Subsidiary brand ORICO，It is an innovative national high-tech enterprise focusing on USB data transmission and USB charging technology。
Since the establishment of ORICO，11Years have opened up offline channels at home and abroad in many countries around the world，Products are exported to various countries，Independent agency and distribution in multiple countries。At the same time B2C business sector，ORICO has been stored in an external hard disk box for four consecutive years in recent years、USB3.0 peripherals have been recognized by the industry in many fields，Its smart fast charge、Anti-surge power strips maintain rapid growth in the top 5 of the entire network。
In the outdoor power market, ORICO has already deployed ahead of schedule，According to different application scenarios，120W launched、300W、500A total of six products in three power ranges of W，And it incorporates the popular USB-C interface into its outdoor power products，Not only can support AC inverter output，High-power PD fast charging can also meet the charger needs of most electronic devices。
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PISEN is a leading enterprise of 3C smart mobile peripheral products，2003Founded in Shenzhen, China，Mainly around mobile phones、flat、Smart Internet of Things with the "Three Screens" of Smart TVs、Power support、Audio and video playback、Intelligent storage and other fields provide users with excellent quality products and services。
After more than ten years of hard work and innovation，"PISEN" has grown into a well-known international brand in China and well-known in the world，Maintained the top sales in the industry for more than ten years。Pinsheng also started from the original traditional manufacturing enterprise，Successfully evolved into owning from R&D and manufacturing，To wholesale and retail、Omni-channel marketing and supply chain，Aftermarket service，A compound enterprise group with the advantages of a complete industrial chain。
Facing the emerging outdoor energy storage power supply market，PISEN launched a model with 622Wh，Support 600 output products，Using automotive-grade batteries，Two AC inverter output interfaces support 220V sine wave output，Can directly be a car refrigerator、Power supply for fans and other products，Three USB-A ports can be used for mobile phone charging，USB-C port supports 100W bidirectional PD fast charge；Built-in LCD display，Can display product power in real time。
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Yubo is a 3C digital brand located in Shenzhen，Since its establishment in 2005, it has focused on 3C peripheral areas，The company has been developing for 15 years so far。Yubo has always guided the corporate culture with the concept of "quality changes life"，The product field is mainly based on battery-type 3C peripheral products as the leading force，charger、Cable、Car accessories and audio products are supplemented side by side，Actively promote the development of other products while maintaining the dominant force。
Battery products are the product line that Yubo is proud of，It currently has mobile phone batteries、Multiple battery categories such as power banks and outdoor power supplies，Long-term and solid product development has accumulated a very good reputation in the consumer circle，And the leading battery products are also welcomed by consumers。
In the outdoor power market，Yubo launched many self-developed new products，Including Yubo YB-EN1S、Yubo YB-EN1、Yubo YB-150C、Yubo EN300WL-PD，In addition, there is Yubo EN1000、Yubo EN500S、Yu Bo EN1、Yubo EN1S and other outdoor power products。
Summarize
Relative to mobile power，Outdoor power supply is limited by usage scenarios，At present, it is not just needed for domestic consumers，Even in the international market，Most buying groups are also family-based，This is also doomed to the weakness of outdoor power supply in terms of user base.。But as an emerging market in the field of consumer power supplies，Outdoor power supply has a high threshold、High product customer unit price、Features of high profit returns；Can attract many well-known digital brands into the game，On the one hand, it is the proof of the company's strength，On the other hand, it is enough to illustrate the considerable prospects of the market。
The outdoor power market and the traditional mobile power market are not opposites，But a highly complementary relationship。The current outdoor power supply market is still in its infancy，The overall market structure has not yet been finalized，This also provides a large enough stage for every player who enters the game.，The future can be expected。
Outdoor power is also an indispensable branch in the wave of new energy，Shoulder to replace gasoline in the portable generator market、The mission of diesel generators，Broad prospects for the future market。